Published by admin2 on April 17, 2024 At Leoht Africa we work with SME companies from across the world, who are looking to expand into the African market. The first question we always ask of any business that contacts us, is do you have a market entry plan? And surprisingly, the answer is often ‘no’.
What we find instead is that businesses are intending to use networking as their way in. They plan to generate sales by finding channels and developing a sales pipeline, either through partners, distributors, agents or wholesalers, or by hiring a sales director. Some also have designs on expanding through mergers and/or acquisition.