At Leoht Africa we work with SME companies from across the world, who are looking to expand into the African market. The first question we always ask of any business that contacts us, is do you have a market entry plan? And surprisingly, the answer is often ‘no’. What we find instead is that businesses are intending to use networking as their way in. They plan to generate sales by finding channels and developing a sales pipeline, either through partners, distributors, agents or wholesalers, or by hiring a sales director. Some also have designs on expanding through mergers and/or acquisition.

A leading technology, healthcare and outsourcing player was looking to launch a new business line tailored for African markets. To do that, they needed support on a whole range of international expansion and market entry issues. Leoht Africa was enlisted to develop a framework for international expansion, provide a business development strategy, risk management and hands on market entry support.

A leading global provider of mobile banking and mobile trading applications and solutions for financial services institutions across the globe sought to enter the Nigerian market.