PROJECT BRIEF

Roofing materials producer with global operations hired Leoht Africa to develop market report and update their African sales and marketing strategy, based on the most recent information about the situation on the market and development of client preferences.

OUTCOME

• Residential construction market overview in all investigated countries
• Roofing and re-roofing market estimated annual volume and value in specified african countries
• Roofing and re-roofing materials market growth strategy
• Detailed description of the supply chain, including applied distribution models
• Arranged meetings with key stakeholders in the purchasing process and with influence on final supplier selection
• Detailed client segmentation
• Profiles of major producers, including analysis of their product offering and key sources of competitive advantage.