International Market Expansion Strategy & Implementation
PROJECT BRIEF
A leading global provider of mobile banking and mobile trading applications and solutions for financial services institutions across the globe sought to enter the Nigerian market. The client was aggressively adding new products and services through acquisition and internal growth.
The client engaged Leoht Africa to assist with international market entry/expansion plans and with the development and roll out of a targeted business development, marketing, branding and PR campaign for the launch of its mobile products for the banking and financial services industry across Nigeria. Our client wanted to increase brand awareness among major financial institutions and brokerage houses in the mobile commerce (mCommerce) space.
PROJECT SOLUTION
In an integrated effort with the client’s business development and marketing teams, Leoht Africa developed a market expansion strategy that included identification of target customers, definition of the initial offering roadmap, and development of human capital and skill requirement roadmaps. This included doing a review of their operations in the Kenya. Leoht Africa served as in-market representatives providing executive concierge services (business development, marketing, PR/ media relations strategy) for the Nigerian market and West Africa (coverage Ghana) until the client was able to successfully takeover implementation.
PROJECT SPECIFICS
Banking & Financial Services Global Market Expansion Strategy
Market Entry & Business Development Support
Government Relations
Foreign Direct Investment
Global Marketing and PR